Before perfecting his invention of the safety razor and founding what became a major American industrial and sales enterprise, King Camp Gillette (1855-1932) authored several books and pamphlets calling for radical changes in the country's economic and social system. The first of these polemical tracts, The Human Drift, called for the establishment of an ideal society to be created by The United Company "Organized for the purpose of Producing, Manufacturing, and Distributing the Necessities of Life." Except for agricultural and other rural pursuits, all activities and all the population would be concentrated in one gigantic urban complex that Gillette called "Metropolis."
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Gilette writes: "For many reasons I have come to the conclusion that there is no spot on the American continent, or possibly in the world. that combines so many natural advantages as that section of our country lying in the vicinity of the Niagara Falls, extending east into New York State and west into Ontario. The possibility of utilizing the enormous natural power resulting from the fall, from the level of Lake Erie to the level of Lake Ontario, some 330 feet is no longer the dream of enthusiasts, but is a demonstrated fact. Here is a power, which, if brought under control, is capable of keeping in continuous operation even manufacturing industry for centuries to come, and, in addition supply all the lighting;, facilities, run all the elevators, and furnish the power necessary for the transportation system of the great central city....
The manufacturing industries of "Metropolis" would be located east and west of Niagara River in Ontario and New York. The residence portion of the city would commence about ten miles east of Niagara River and Buffalo; and from this point to its eastern extremity, which would include the present city of Rochester in its eastern border, the city would be sixty miles long east and west, and thirty miles in width north and south, lying parallel with Lake Ontario, and about five miles from it.".
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